JACKSONVILLE, FL — VyStar Credit Union’s commitment to helping members build financial confidence and reduce financial stress has earned national recognition. The 2025 Ragan Zenith Awards honored the VyStar Savings Challenge with the top award in Content Marketing for its impact in helping individuals and families create durable saving habits during a year marked by rising costs and economic uncertainty.
Through actionable steps, practical tips, and personalized guidance, the 90-day Savings Challenge helped more than 31,000 members strengthen their savings habits, collectively saving over 5.17 million. Sixty-six percent of participants improved their Financial Fitness Health Score and completed diagnostic quizzes that identified key priorities, enabling tailored follow-up support and referrals to additional services.
The VyStar Savings Challenge stood out because it blends content marketing, behavioral insights, and authentic community engagement to meet members where they are. The challenge combined bi-weekly emails, in-branch messaging, blog posts, social promotion, as well as partnerships with local nonprofits, news media and city leaders, enabling VyStar to reach members with relatable stories and easy-to-follow tools and tips.
“This recognition reflects VyStar’s commitment to creating tools and experiences that inspire confidence and help members thrive,” said Dana Karzan, VyStar’s Chief Marketing Officer. “Every day we look for ways to help our members build practical habits to make financial wellness achievable. The real success is seeing our members make meaningful progress that continues long after the challenge ends.”
Ragan’s Zenith Awards celebrate the most outstanding achievements in internal and external communications, spotlighting the programs, people and teams that elevate brands, engage audiences, and drive meaningful results. VyStar also earned four Zenith Award Honorable Mentions for initiatives that strengthen the member experience, including: AI Use for Voice of the Member, Brand Storytelling and Marketing for the Through Your Life Campaign, and Measurement & Evaluation for Voice of the Member.
In addition, Chief Marketing Officer Dana Karzan was named one of six national Marketers of the Year, a recognition that reflects her leadership in advancing tools, programs and innovation. As a passionate advocate for financial wellness, Karzan led the launch and expansion of VyStar’s financial health initiatives, including the Savings Challenge and the organization’s Through Your Life campaign, ensuring members and underserved communities have access to the tools, education, and resources they need to make empowered decisions throughout their financial journey.
“Dana’s recognition as one of six national Marketers of the Year is a proud moment for VyStar,” said Chad Meadows, VyStar EVP/Chief Operations Officer. “Her leadership and creativity have elevated our brand and strengthened connections with members. This honor reflects the meaningful impact Dana continues to make for our organization and the communities we serve.”