Small business owners working toward expansion.
Parents building a safety net for their families.
Retirees stretching their savings for the years ahead.
VyStar members from every walk of life came together this spring for one powerful purpose: to build a stronger financial future through the VyStar Savings Challenge, which encouraged members and individuals across our communities to set aside funds for emergencies and take steps toward greater financial wellness.
The response was overwhelming — and inspiring. Between Feb. 1 and April 30, more than 31,000 people joined the challenge. Together, they increased their deposit balances by over $5.1 million. That’s $5 million more in emergency funds, in rainy day reserves, in peace of mind.
VyStar launched the Savings Challenge in response to the financial challenges faced by individuals and families in the communities we serve. Jacksonville (#3) and Atlanta (#2) are listed among the top 10 U.S. cities with the most financially distressed residents, according to WalletHub. Additionally, 70% of American households are considered financially unhealthy, with the biggest financial stressor being the lack of at least $1,000 in emergency funds for unexpected life events.
Through our VyStar Savings Challenge Spotlights, we met individuals like Toni Foxx, a Jacksonville radio DJ working to sharpen her money management skills. We got to know Craig and Vitoria Vaculin, who were evaluating whether their family is financially ready for Craig to retire after a 24-year Navy career. And we heard from Jessie Drew Hawkins, a social media strategist strengthening her finances to take her small business to the next level.
Many members also took the opportunity to dive deeper into their financial health by completing our Financial Health Quiz. Of those who took the quiz before and after the challenge, 66% improved their score — a strong sign that better habits are already making a difference. We encourage members to keep learning and growing through our VyStar Financial Fitness resources.
We’re also proud of the energy and engagement in our Savings Challenge Facebook group. More than 1,300 members used the space to share tips, celebrate milestones and support one another. It became more than just a challenge — it became a community. That group will continue to be a place where we share content to help members stay on track.
The VyStar Savings Challenge is just one example of how we are committed to being there for our members at every stage of life. Whether you’re just starting out, planning your next big move or settling into retirement, we’re here to help you reach your greatest financial potential.
