At VyStar Credit Union, our goal is to provide our members with high-quality products and services. Whether a member chooses to complete their banking at a branch, on their computer or through a mobile device, it is important that we provide a great experience every time.
That’s why we are constantly innovating to improve our offerings. In recent years, we have created a new Online Account Opening platform that allows users to quickly open and fund a new account, built an entirely new vystarcu.org website that makes it even easier for members to get all the information they need, and launched new Online & Mobile Banking services that enable members to access their accounts from anywhere. Our future roadmap includes additional improvements that will help us further improve the member experience.
Those improvements were recently recognized when VyStar was ranked as the credit union offering the best digital experience out of the 100 largest credit unions in the U.S. by Finalytics.ai. The Finalytics.ai 2023 Credit Union Digital Experience report evaluated each credit union’s website and related areas such as online account origination, digital marketing, key features and functionality, SEO optimization, web analytics, overall member experience, and security and privacy. VyStar scored top five in six of seven categories, including ranking first in user experience, web analytics/SEO and digital marketing.
As part of the organization’s fifth annual report, Finalytics.ai wrote that the top credit unions “demonstrate a strong commitment to their members by providing them the experience, features, and aesthetic they deserve.”
User Experience
VyStar ranked as having the best user experience. Our focus in building our new website was to improve accessibility. Whether a member is interested in learning more about our Certificate of Deposit rates or our community involvement, our focus has been to make it easier for them.
Finalytics.ai wrote: “Many factors go into making a good experience, so we carefully evaluate how easy it is to find and understand information on the site and to complete the user journey.”
Web Analytics & SEO
VyStar was also recognized as the credit union featuring the top web analytics and SEO, or search engine optimization. We continue to work to personalize the digital banking experience we offer every member.
Finalytics.ai wrote: “An average of 76% of all member interactions happen online. By 2024, the digital channel will be the source of most product applications for CUs. The digital channel is growing in criticality, and web analytics will serve as the intelligence engine for digital optimization.”
Digital Marketing
VyStar ranked as having the best digital marketing. We are committed to providing every member with the product or service they need to reach their financial goals. In addition to our website, you can learn more on our Facebook, Twitter and Instagram pages.
Finalytics.ai wrote: “We see a need for a greater overall focus on member experience and more tailored offerings. CUs have an opportunity to show their members they understand them and where they are in each of their personal journeys.”
Looking Ahead
VyStar is proud to be recognized by Finalytics.ai. This would not be possible without the dedication of our employees and the support of our members. We commit to continuing to innovate and improve the branch and digital banking experiences we offer to every member.